BRAND
STRATEGY
It's amusing to admit that some of my logo ideas seem to come almost fully formed in a dream.
I'm grateful for these flashes of inspiration; I believe everyone experiences those Eureka moments
when everything suddenly clicks into place.
However, in reality, before diving into the design process, extensive research is necessary.
It involves discussions about what needs to be represented and who the target audience is,
among many other questions. Art history provides us with insights into the evolution of human expression,
while technology and psychology illuminate the various facets of effective communication.
Colors and shapes are carefully chosen to evoke specific emotions. Ultimately, it all comes together
not for my benefit, but to create something that is comprehensible, appealing, beautiful,
and functional – a design that can transform viewers into followers and clients.
"Magalhaes" is their family name, and like many other businesses, they prefer to retain it as their brand identity. They provide Civil Engineering, Construction, and related services to various clients, including companies, individuals, and primarily, municipal governments. Environmental commitment is a fundamental value for them.
Amigurumi is a type of handmade doll crafted by interlocking loops of yarn threads with a crochet hook. The name "Lecrocheton" was conceived to playfully convey "my buddy crochet" in Portuguese, resembling an animal name, akin to the mythical Kraken from folklore. By attributing this creature with the power of crochet, it becomes a vibrant and colorful rendition of the Kraken.
Emerging from a parody of Apple during my final years at university, "Pineapple" symbolized not only the potential for failure but also the potential for success as a Shield of Security. It served as the linchpin, connecting the various software components to create a cohesive system, and was employed in my team's projects.
Merely representing the caterpillar wouldn't suffice; embodying the idea of living with freedom encapsulates the personality and concepts essential to crafting the ideal environment for each client, whether an individual or a business.
Strategy | Marketing | Solution | Communtication | Copywriting | Ecommerce | Creative | Research & Design | Adaptive | Agile | Analytics | Powerful | Flexible | Efficient | Authentic | Stunning | Typography | Design Thinking | Empathy Map | Material Design | Mental Model | Persona | Moviment | Colours | Sketching | Storyboard | Pattern | Usability testing | User-centered design | User Scenario | Wireframe
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